According to the health policy research organization KFF, the high cost of health care in the US is causing Americans to delay seeking care. In a poll they conducted, survey results showed that 25% of respondents have deferred getting vision services, including glasses, due to high costs. However, studies have shown that postponing eye care puts individuals at risk of preventable vision loss and greatly affects their quality of life. Fortunately, online optical retailers are attempting to fill the need for affordable eye care.
Just as technological advancements are being leveraged to make medical care equal and equitable for all through technological research and development, the internet is also making eyewear increasingly accessible. This is particularly true thanks to the rise of online glasses retailers. In this article, we’ll look at exactly how online optical stores are changing the game and helping more people see comfortably.
How the Internet is Making Eyewear More Accessible to all
Cheaper Online Prices Compared to in-store
The majority of online optical retailers operate using the direct-to-consumer model. Traditional stores need to factor in costs like rent for retail space, staff, and other overhead expenses in their prices. In contrast, online retailers sell products directly to end customers, which substantially cuts down operational costs. Rather than foot traffic, internet traffic is the main driver of sales, helping eliminate the fees associated with operating brick-and-mortar locations. Ultimately, this enables them to offer eyewear at lower price points. In an article comparing glasses prices from the largest retail chain in the US to web-based stores, CNET found that customers can save as much as $100 by purchasing glasses online.
Lots of Additional Discounts
Unlike traditional stores that usually only offer discounts seasonally, online eyewear shops make discounts available year-round. On Clearly, you can buy glasses online both at affordable price points and get discounts in the form of special codes, bundles, and buy-1-get-1 deals. Best of all, these discounts apply to generic brands as well as name brands like Ray-Ban and Michael Kors. They’re also applicable to progressive, single-vision, and even blue light glasses. On top of discount codes, many online retailers accept vision insurance from major providers, maximizing savings and accessibility. An example of this is Eyebuydirect. On their website, you’ll find detailed instructions and links to major vision provider’s forms. They also allow customers to use both flexible spending accounts (FSA) and health savings accounts (HSA) to purchase eyewear.
Shopping from Anywhere
A major advantage of buying eyewear online is the convenience it offers. You can place an order 24/7, whether you’re at home, at work, in the car, or really anywhere. You can also select the eyewear of your choice without the hassle of going to the mall, parking, or waiting in line. For many Americans, this is a huge time and money saver because, according to a report from Nvision Eye Center, the average American lives around nine miles from the nearest optician. Online eyewear retailers overcome such geographical barriers. According to one article, this kind of accessibility is integral to addressing visual impairment and correcting vision in underserved communities in Canada, as well as in America and other parts of the world.
Availability of information
One crucial factor contributing to the accessibility of eyewear through online shopping is the abundance of online reviews. Customers can now access a wealth of information and feedback from fellow consumers, including insights into the quality, comfort, and style of different eyewear options. This gives buyers the ability to make informed decisions that foster confidence in their online purchases. In addition, virtual try-on features have emerged as a game-changer in the online eyewear shopping experience. Advanced technology allows users to virtually test glasses, providing a realistic preview of how different frames will look on their faces.
Convenient Home Delivery and Returns
Another factor that makes online eyewear shopping better than in-store shopping is the ability to arrange home delivery. With doorstep delivery services, customers can receive their chosen eyewear without leaving their homes, saving time and effort. Reliable shipping options ensure that the eyewear arrives promptly, and tracking features allow customers to monitor the progress of their orders in real time. This streamlined delivery process is especially advantageous for those with busy schedules who may find it challenging to visit physical stores during regular business hours. In the event that you are not satisfied with your eyewear purchase, many reputable offer flexible return policies. Typically done by mail, the return process is just as effortless as the delivery method.
Overall, the internet’s impact on the eyewear industry has democratized access, allowing people from all walks of life to effortlessly navigate the eyewear market, explore options, and make confident, informed purchases from the comfort of their homes.
