How to Integrate your PPC & SEO Strategy To Increase ROI?

SEO Strategy To Increase ROI

Leveraged channels are an outcome of a precise equilibrium established between PPC (Pay Per Click) and SEO. It can be unnerving to determine what makes for an exemplary recourse, excavating the appropriate balance is fundamental.

It is no rocket science that attaining elevated ROI makes for an appealing bargain. To enhance ROI, mindful implementation of ventures is essential. Inducing fresh content into a massively indulging market can be irksome and there could be struggle to gain brand recognition and to position a dent in the competition.

In 2020, the U.S. is estimated to hold 221 million searches operated through mobile phones.

Here’s a statistic from various reliable sources that drives audiences to blogs; comprising direct traffic, search engines, and referring sites.

What is ROI?

  • ROI (Return on Investments) signifies a fraction with profits gained from the investments to the funds ventured into content marketing.
  • Increased ROI indicates a successful undertaking with a towering impact on the target audience.
  • Significant marketing strategies yield heightened interaction and progressive growth.
  • Acts as a measure of the blog’s performance, turnover, and output of the investment.

SEO: Benefits and its effects on ROI

It is always recommended to opt for SEO services as SEO is an inbound marketing strategy stimulating the practice of influential keywords to enrich the content quality, fostering the search engines to cognize its existence. It is the procedure adopted for analyzing market demand, assessing the target audience, and enlarging research connecting to the anticipation of the end consumers.

From studies conducted, 57% of users respond they wouldn’t recommend an inadequately modeled website.


  • Ranks websites on the search engines
  • Increases brand recognition and awareness
  • No reimbursed advertisements allow free CPC
  • Modifies in line with Google’s search algorithm updates

Effects on ROI

  1. SEO strengthens ROI as it constitutes a gigantic source in correlation to distinct strategies. As per numerous studies, SEO generates over 50% of the revenues.
  2. It facilitates long-term effects, dissimilar to expended promotions.
  3. Qualitative SEO affixes suitable spectators backed with interest in the niche.
  4. Allows distinctive routes of exploration and enactment for transitions in ROI.

This infographic here indicates how Google‘s advertising earnings grew significantly between 2001 and 2017. It also symbolizes the importance of paid advertisements and its endorsement by many.

PPC: Advantages and its impacts on ROI

PPC (Pay Per Click) is an advertising strategy induced to formulate additional traffic to the website on an agreement with the publisher to compensate for each click directed towards the page. It is an online promoting model with expenses dealt with by the advertiser.

PPC is a remarkable resort for new businesses as it accelerates the growth pattern. Instead of pursuing organic traffic, it aims at driving external sources.

It’s been observed that 50% of retail consumers arriving from reimbursed promotions are merely likely to buy the product as compared to organic users.

Advantages of PPC

  • Fetches additional sources of traffic to the site.
  • Expedited progress to new enterprises by extinguishing the initial slow-paced development.
  • Payments only applicable on valid clicks – this implies merely the target audience is paid with the discretion of any undue expenditure.
  • Unrestricted from algorithm updates.
  • Facilities A/B testing

Impacts of PPC on ROI

PPC (Pay Per Click) forces increased ROI with 100% utility, engaging clicks for every payment perceived. No proportion of social networking or advertisement services can match up with PPC. It conserves time by catching up with the right audience within a short span.

Here’s a statistic expressing how paid marketing strategies have persisted as unknown and doubtful for years on end, yet it seems to be prospering over the period.

SEO VS PPC or SEO+PPC: The More Effective Option

Emerging with the most favorable marketing strategy is apparent only when SEO and PPC(Pay Per Click), their functions, and benefits are evaluated. Though SEO fastens a larger proportion of the drive, PPC remains a potential undertaking.

SEO benefits with free sourcing and PPC administers paid remuneration for consequent sourcing. While it seems absurd to grab one of the two strategies, the market compels striking a balance that enables the advantages of both.

Here’s a statistic representing SEO’s vast coverage over PPC.

SEO + PPC strategies

Constituting an alliance with two of the most impactful and competent marketing strategies can make for a deadly combination with brand recognition, awareness to dynamic ROI.

About 86% of users are known to utilize the internet for searching local products and services.

How SEO + PPC functions

The implication of this hybrid is sorted by laying down simplified and expertise procedures with step-by-step configuration.

Step 1 – Keyword Research

Conduct an in-depth analysis and research on what variety of keywords hold the qualitative connotation and deliver optimal performance with its wide reach. Even PPC entails analyzing and structuring a promotional piece with selected keywords.

Brand-free research campaigns – The objective of the research is based on engaging an organic audience that indulges in content unbiased of the brand title.

Step 2 – Review & Administer modifications

Whether you have a dedicated team of SEO experts or not, reviewing the positioning of your SEO content is fundamental to implicate results from brand-free research campaigns for insulating modification to raise SEO positioning.

Modification established from top-notch results – Analyzing top listed ads copy and modifying titles and meta description accordingly can accelerate growth through PPC as copies are quicker as compared to SEO.

Step 3 – Analyze ROI

Post completion of the essential steps with regards to SEO and PPC, the final and integral step remains to measure the progress with the help of ROI and monitoring ROIs over a span to analyze and observe any inadequacies.

Step 4 – Continual Process

Constant reviewing and implementing of the process enables effortless progress tracking, leaving room for further modification with opportunities to attain new altitudes.


Banding SEO and PPC compels the implementation of new techniques that have proven to dominate the market. Researching the target audience, formulating keywords enhancing content value alongside PPC ads copy can aid in examining the impact, assuring audience interaction like never before.

Author Bio

Bharat Patel, who heads the digital marketing team at Brainvire Infotech, is armed with over 12 years of experience in the fields of online marketing and project management. He is extremely proactive in implementing the latest technological innovations in his projects. Bharat’s core expertise lies in SEO, social media marketing, and conversion rate optimization, among other things. His immense flare of writing encourages him to consistently pen down words revolving around current trends and innovations that relate to his fields of interest.

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