How To Market An Online Course Without Breaking The Bank

One thing that has managed to earn great traction during these trying times is an online course, no matter the subject. As the individuals were forced inside their houses, this pandemic was perceived as an opportunity for many to grow and add more skills to their pockets.

As the demand for these courses increased, more and more courses were born in the market. This led to a sudden increase and the need to outshine was now more than ever. To outrank the competitors, hence, it is important to not only become visible in the eyes of your prospects but also offer a seamless learning experience that your users will love and prefer.

To help you with the latter, there are several hundreds of digital tools that you can invest in. One such tool is a cloud-based learning management system that allows you to create and execute a course with several additional features. These features could range from anything between tracking the performance to certifications, from gamification tools to reporting features.

Another amazing thing about an LMS is the various pricing models that are available for the host. You can choose an LMS that has a payment model that aligns best with the course that you are offering and your ultimate objectives. You can either choose to pay for every user who is using the services, the amount that is due per billable cycle, or maybe just a basic subscription-based model.

For instance, Docebo LMS pricing model is subscription-based. It is a fixed annual payment that you are required to pay.

Now that you have a course that offers a great learning experience, it is now time to make it reach the prospects. In this article, you can learn about exactly how you can do that on a budget.

How to Market an Online Course on a Budget

Create a website

One of the most important things that will make your digital marketing a success is your website. It is your well-optimized website that will allow you to establish credibility of your business and enable your prospects to learn about you as a brand. A website will help you funnel traffic to your course as you can easily provide the link to your prospective customers, making it easy for them to locate you.

Start adding blogs to your website

Once you have your website ready and running, it is now time to populate it with the relevant pieces of articles and blogs. From a financial perspective, blogging is perhaps the least expensive way to reach the audience. It is important that you offer content that is relevant to the industry. It helps to establish you as an authority in that industry. The more value it provides to your readers, the better ROI will it bring. Just be consistent, provide real value, and you can build your prospects’ interest in your brand and the course.

Become A Guest Contributor

Becoming a guest contributor on another well-known blog or website in your industry is a superb way to gain some extra visibility while also setting yourself up as an authority. The notion that a well known industry expert values your insights enough to let you post them on your website will definitely help you build the credibility you need to be called an expert in your field.

Another benefit of guest posting is that some websites will even let you link back to your website. This link will not just help you drive more traffic to your course website, it will also help you position your website higher in the search engine result pages (SERPs).

It is also a good idea to let other industry experts feature as a guest contributor on your website. This is because there is a good chance that they will share the post they publish on your website with their own audience, compelling their fans and followers to pay a visit to your website.

Make use of social media

 Another one of the most important ways to be visible in the eyes of your audience is by making use of social media platforms. The use of social media is slowly increasing day by day and it is best to leverage this rise. You can use Facebook business page to invite your prospects and share the blogs that link back to your website. This can help you increase the footfall on your website. You can also use LinkedIn and Instagram to do the same. Make sure you have two to three social media accounts and are consistent to see positive results.


Becoming visible for the prospects and offering a remarkable learning experience are two of the most important elements to stand out. While you can use an LMS for the latter, you can leverage a website and social media platforms to market your online course.

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