SEO Basics: A Complete Beginner’s Guide to SEO


It has surely happened to you; You have invested in your website; you have been creating content and still the results are not what you want. If you have asked yourself, why does no one visit my page? This is the article you were looking for. This time we will talk about what SEO is and why it is important for your business.

Search engine optimization, SEO for its acronym in English, is more important today than ever and it should be a priority that all companies with an Internet presence understand its true meaning and a good potential in growth of online business.

What is SEO?

SEO is a set of rules that website (or blog) owners can follow to optimize their content and portals for search engines and thus improve their ranking in the results rankings.

Also, it is a great way to increase the quality of your websites by making them user-friendly, faster, and easier to navigate.

SEO can also be deemed as a website development framework since the whole process has defined guidelines which include a series of stages and a set of controls.

Example of SEO done to one of our clients.

Why is SEO important?

In today’s competitive market, SEO services are more crucial than ever. Search engines serve millions of users every day searching for answers to their questions or solutions to their problems.

If you are running online business and have a website or just a blog website, or online store, SEO company in India can help your business grow and meet specific goals.

Search engine optimization is essential because:

Most search engine users are more likely to click on one of the top 5 suggestions appeared on the first page of results pages (SERPS), to take advantage of this and get visitors to your website or customers to your online store you should always be in the top positions.

SEO is not just about appearing on top of search engines, but good SEO practices also help in improve the user experience and usability of a website.

Users trust search engines and a presence of the keywords in the top results that the user is searching for, increases the trust of the website.

SEO is also a good choice website promotion on social media. People who find your website by on Google and Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social networks.

SEO is important to the smooth running of a great website. Websites with more than one author can benefit from SEO in directly and indirectly. Its direct benefit is the increase in search engine referral traffic and its indirect benefit is having a common framework (checklists) to use before posting content to the site.

SEO can put you ahead of the competition. If two websites sell the same thing, the optimized website is more likely to have more customers and more sales.

An Introduction to SEO for Beginners

For beginners to SEO, the above definition may sound a little complex. In easy words, SEO or Search Engine Optimization is a way to improve your website so that it appears closer to the top positions in the search results of Google, Yahoo, Bing, or other search engines.

When you search on Google (or any other search engine), the order in which the return results are displayed is based on complex algorithms.

These search engine algorithms consider several factors to decide which web page to display first, second, etc.

Optimizing your website for search engines will give you an edge over non-optimized sites and increase your chances of ranking higher.

What are the basic steps of the search engine optimization process?

By now you may be wondering, then how do you achieve organic web positioning? And the reality is that SEO is not a one-time process.

SEO is not a constant process but a framework with rules and processes. For easiness, SEO service is divided into 2 main stages:

On-site SEO: What strategies to apply on your website to make it search engine friendly?

Off-site SEO – How to promote your website so that it can rank higher in search engine pages?

On-Site SEO

In our article of tips to improve SEO, we have explained with examples the most important rules for SEO on the site.

These are simple adjustments that you can apply to your website and increase your search engine visibility. If followed correctly, these SEO tips will also improve the usability and credibility of your website or blog.

Besides the above guidelines, the structure of a website is also especially important for SEO purposes. That is why it is super important that before starting, you do an SEO audit to know the status of your website to improve your page. Perhaps what is causing search engines to ignore you are your images and not your URLs.

Follow our blogs to read about the essential components of an optimized and useful website. What pages should not be missing on your website, what is a high-quality site, and why is the navigation and URL structure vital for good SEO?

If you are serious about these factors, namely website structure and SEO tips, then that is all you need to do to help search engines trust your website.

You don’t need to spend more programmer time on SEO on the site nor should you over-optimize your website or blog because sometimes (under certain conditions) you can generate the opposite results.

Here are some examples of on-page SEO tactics:

  • Creating high-quality content: The more informative, relevant, and in-depth your articles are, the better for your SEO.
  • Optimizing Meta Tags: Include related keywords in the meta title and description gains the best SEO results.
  • Using Head Tags: Using heading tags helps break the content to make it more readable.

Fast Loading Website: Search engines use web page speed as an SEO ranking factor. Optimizing your page speed can help your website rank higher in search engine results pages (SERPs).

Off-site SEO

Besides the changes you can make to your website (on-site SEO) to rank higher in the SERPs, the other way to improve your website’s ranking position is by using SEO techniques outside of the site.

Off-site SEO is generally known as link building, but I prefer to use the term website promotion, as a proper way to promote a website involves many more methods and techniques than link building.

In general, search engines are trying to find the most important pages on the web and display them first when a user enters a search query. One of the factors in determining the position in which a web page will appear in the results is the number of inbound links.

Inbound links are a sign of trust and depending on where the links come from, they can greatly affect your ranking position (either positively if the links come from known and trusted sites or negatively if they are paid links, article directories, links). farms, etc.

A link building company can help you earn high-quality backlinks by implementing white hat link building. White hat link building is good or ethical SEO. Link building companies practicing white hat link building reach out to bloggers and high-DR website owners to get their clients’ site link placements on authority websites in a relevant context.

Here are some examples of off-page SEO tactics:

  • Brand Mentions: Increase your brand mentions by answering your followers’ queries on social media to build trust and authority. Social mentions help search engines determine your website’s relevance because people love to talk about your brand.
  • Blog Commenting: The proper way to earn good backlinks is blog commenting the right way by providing in-depth, relevant comments to blog articles.

Forum Participation: Join online forums that offer do-follow links.

What can you do to get more links?

That is a very good question and I am sure that if you search the Internet for that phrase you will get hundreds of different answers.

In my opinion, and this is what I will try to explain in this article, you should forget about creating links and focus on creating good quality content for your website.

Good content will give you natural links which in turn will give you good rankings and traffic.

If you try to buy links or get them most easily, you may have a temporary hit and then see your website disappearing from the first few pages after the next Google update.

What is the difference between SEO and Digital marketing?

Some people often ask me “Are SEO and digital Marketing the same process?” The simplest answer is that SEO is one of the tools available in your Digital Marketing arsenal.

It’s not about internet marketing as such, but it can be part of your overall inbound marketing campaign, which typically includes other things like social media promotion, content strategy, etc.

Starting to implement SEO on your website is the first big step in making it part of your overall marketing strategy.

Brief useful content is still the most essential success factor with or without SEO.

Before closing this introduction to search engine optimization, you should be truly clear that SEO cannot help you if you do not have good content.

In other words, if you try to rank a website with not very good content, your chances of (long-term) success are slim.

On the other side, a website with useful content can do well with or without SEO. SEO will only give the website an extra boost.

Also, one of the most important elements when integrating SEO into your inbound marketing strategy is your keyword search. We have already told you how content marketing is the king of inbound strategies, however, we cannot make content to position if we do not know what words we need to position.

In what is keyword research and how is it done? We explain the importance of having your list of keywords and how to do this research depending on your needs. You must do it since if you don’t, all your efforts will be in vain because you will be producing and optimizing content that may not be relevant to position your brand as an expert in the field.

SEO is a must for every online property

In short, professional SEO services in India is a way to optimize your website so that search engines understand it better and give it higher rankings.

It is important as a good SEO approach can drive more traffic to your website, blog or online store and get more customers, make sales, and fulfil your business purpose.

You must also bear in mind that each campaign and business has its own needs and that if you want your optimization efforts to give better results, you must mix them with other digital marketing or inbound marketing strategies. For example, you can mix your SEO strategy with an SEM.

You should also keep in mind that SEO is an investment. Not only for the creation of content but for using the appropriate tools that your website should perform so that your website is at its best. Some best SEO tools are free, and you should be using to those that serve a specific purpose such as searching for keywords. In the same way, you should be also using SEO tools so that you can start optimizing your content and your website without complications and in the easiest way.

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