What is Link Building and why it is important

Link Building

If you are a new blogger or an online business owner, and your goal is to rank higher on organic results of search engines like Google and Bing then you need to invest your time in building links for your website, and if you are too busy in managing business task you can also hire a good link building agency like Morningtrain to build high-quality backlinks for your websites.

So, without wasting more time let’s move forward to link building.

What is Link Building?

Link building is a process of creating or acquiring links that are pointing or redirecting to your website on other websites. Link building is an important process of off-page SEO. Search engines like Google and Bing use Links to scan and analyze the web pages this process is also known as search engine crawling. If you want to rank higher on highly competitive search quarries, then you need to build links for your web pages. Link building is one of the hardest and time-consuming processes, and it requires lots of effort to build high-quality backlinks.

Why is Link Building so Important to get success in SEO

Link building is an important task in SEO and here are some factors that will show you the importance of link building.

1. Drive more Website Traffic

Link building not only helps you to improve website authority but it also helps to increase the search engine traffic, and the more traffic you get on your website means the more conversions you will get. So it is very important to build high-quality links.

2. Increase your Organic Rankings

If your web page matches the search intent and it has a high number of good quality backlinks, then there is a huge chance that your web page will get good rankings on competitive keywords and search queries in your industry niche. Backlinks are one of the most important ranking factors for all modern search engines.

Note: Link building is not the only ranking factor of search engines. According to some big SEO Specialist, there are almost 200 ranking factors which Google consider while providing rankings to web pages. But link building counts under major ranking factors.

3. Improve Brand Awareness

Link building also increases the awareness of your brand or business. which is the ultimate goal of every business. When you build or get a link from a reputed website then your business website or brand gets the attention of a new audience. This also helps your website to get ranked on branded search queries and this helps to increase the website authority.

4. Brand Visibility

Backlinks help to improve brand visibility. When you write and Submit a Guest Post Technology on a website then the visitor of that website will read your content and if they found your content valuable there is a very high chance that they will also follow your website blog. So when you publish a new guest post your brand visibility and traffic increase.

Some Famous Link Building Techniques

  • Guest post
  • Broken link building
  • Competitor links analysis
  • Link Roundups

How Does Link Building Affect My Website?

The more different links that lead to your website that are of benefit (relevant to your industry, products/services, and location), the higher your website’s authority will be – I know, it’s that simple. We utilize a tool called Majestic to measure the number of backlinks & referring domains a domain has and, more importantly, to check the domain’s authority. Here’s an instance of how Majestic works: As you can see, we have a high Trust Flow due to relevance as most of our links are in the ‘computers/internet’ industry. The connection is significant when links building in 2018, so say goodbye to black hat methods of buying links!


Link building is a very essential part of any SEO campaign. Links building is often considered as one of the hardest and a time-consuming task which requires lots of effort. If your main goal is to improve the organic rankings of your website and increase the website traffic, then it is very important for you to invest your time to build high-quality backlinks for your web pages because without backlinks you cannot achieve high rankings on highly competitive keywords of your industry that have lots of traffic. If you are too busy managing your business tasks, then you can also hire a good SEO agency that has good working experience in building high-quality backlinks for your business or blog websites.

So that’s all from this blog, I hope you understand what is links building and why it is important. If you found this article interesting, then please share it with your friends. If you have any questions you can ask me in the comments section down below.

You May Also Like